When The Meatrix (www.themeatrix.com) launched in November 2003, the viral film broke new ground in online grassroots advocacy, creating a unique vehicle by which to educate, entertain and motivate people to create change. The Meatrix has been translated into more than 30 languages and is now the most successful online advocacy film ever with well over 15 million viewers worldwide.
The movie website links to Sustainable Table (www.sustainabletable.org) and the Eat Well Guide (www.eatwellguide.org), which offer information on the issues surrounding factory farming, as well as alternatives to conventionally-raised meat, poultry, dairy, and eggs. The Meatrix website also features The Meatrix 360° interactive feature (www.themeatrix.com/interactive). Roll a cursor over objects on a factory farm and the surrounding area to discover what the issues are; click on the objects for more in-depth information.
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